9 Ways to Acquire Messenger Subscribers in 2020

If you are planning to leverage your business using messenger marketing, then you should need to read this article.

From the title, you may guess the topic that I’m going to break here in this blog post.

Yes, I’m going to explain to you the various ways of acquiring subscribers to your messenger chatbots.

And it is essential, because

“Targeting and promoting your content through a messenger platform can only be done when you have subscribers.”

How can you get Messenger subscribers?

Well, it is simple and a one-click process. Unlike email marketing, users don’t have to fill forms of 3-7 fields.

If you are planning to leverage your business using messenger marketing, then you should need to read this article.

From the title, you may guess the topic that I’m going to break here in this blog post.

Yes, I’m going to explain to you the various ways of acquiring subscribers to your messenger chatbots.

And it is essential, because

“Targeting and promoting your content through a messenger platform can only be done when you have subscribers.”

How can you get Messenger subscribers?

Well, it is simple and a one-click process. Unlike email marketing, users don’t have to fill forms of 3-7 fields.

Any users who are sending a message to your Facebook page will become your subscribers immediately. This is the basic method to acquire subscribers. You can reach them at any time through the messenger platform.

Before, it would be best if you had a messenger chatbot on your own to handle the automated processes. 

Do you have your messenger chatbot?

If you don’t, click below to create your messenger chatbots for your business FREE.

Who are Messenger Subscribers?

Like email marketing, messenger subscribers are your audience who are opted-in on your Facebook page and messenger chatbot to interact with your business, receive valuable content and updates, shop products on messenger, receive reminders and for many other purposes.

On SilFer Bots, the details of subscribers will get collected once they get opt-in.

User data like,

  • Name of the subscriber,
  • The language they are speaking,
  • The time when they are opted-in,
  • Last seen of the subscriber
  • Source where the subscribers come from.
  • Gender

These data will be collected for every individual subscriber to help you to analyse and target them when needed.

You had some idea about the messenger subscribers. Right?

Now, you will see the methods and ways to acquire subscribers for your messenger marketing campaign.

What are Ways to Acquire Messenger Subscribers?

Remember that “you can send promotions and contents to your audience on the messenger platform only if they are your subscribers.”

So, here is the easy ways to get subscribers for our messenger marketing platform.

Customer Chat Plugin

Most of the websites have live chat features and make their visitors easy to reach the business efficiently. 

A study says that people like to purchase from a business that they can message directly.

You can use the chat plugin integrated with the messenger platform on your website. It will look like the one below.

facebook customer chat plugin

It will pop up when a visitor comes to your website and prompt them to initiate a conversation with the business (instead of calling or sending an email). 

When people start to chat through this plugin on your site, they will automatically become your subscribers. The chat made with every visitor will be available on Facebook’s messenger inbox.

Please make sure the messenger icon pops-up so that your visitor will know that it is for chat support. 

Landing Page

A well-optimised landing page drives more sales; we know that.

Every online business has a well designed and developed landing pages to convert visitors into the funnel. The landing page includes forms that user can give the details to contact the  business, offers & discounts, e-books & guides to attract the audience

Marketers love the landing pages because it provides the best conversion rates. The traditional landing pages are doing good, but it fails to convert the visitors, and they will bounce back quickly from the desired pages.

Using messenger opt-in on landing pages to provide freebies, discounts offers or downloadables will give you another way to gain subscribers, and also you can reach your visitors anytime through the messenger platform (if they are opted-in).

messenger marketing landing page

Landing pages with low engagement, conversion rates, and high bounce rates can be solved using this method.

This feature is in beta mode, and soon it will be introduced in SilFer Bot platform.

Reply to Comment

You can turn your Facebook audience into your messenger subscribers!

How?

Just using a single Facebook comment tool on SilFer bots

Imagine if you are running a contest on Facebook, you can ask your audience to comment “YES” to enter and win the competition. 

People will start commenting on our Facebook post, and they will also get the reply on their messenger inbox from your business.

As soon as they place the comment on that post, the messenger chatbot bot will send a private message. If they respond to the private reply, they will become your subscribers. 

We will see how to use SilFer Bot’s Facebook comment tool on another blog post.

The benefits you will get by using the Facebook comment method are,

  • The more comments will get more engagement rate will lead to more reach among your Facebook audience.
  • Your audience will get new experience from your business by the automated messages on their messenger inbox.
  • Easy to convert the Facebook audience into messenger subscribers.

You can segment and group your subscribers for better-personalised experience and target them on future messenger campaigns.

Exit Intent Pop-up

A pop-up is a visual interface used to advertise and collect data of  . . . . . . . . . . . . 

Of course, you know “What pop-ups are?” & “How to use pop-ups?”

Mostly every website has pop-ups today for various purposes like collecting user data, advertising, announcing offers and for a lot more things.

Every web businesses are using the pop-up method to make the visitors re-engage on the website since we plan to increase the messenger subscribers try this messenger opt-in popups instead traditional lead collecting pop-ups.

Messenger opt-in exit popup

source

Using the opt-in method, you can get more messenger subscribers as well as sales to your business.

This feature is in beta mode, and soon it will be introduced in SilFer Bot platform.

Subscribe Intent Widget

An embeddable widget on blogs and websites are being used to collect the email list of subscribers.

Likely you can use the same strategy to add messenger subscribers using this widget.

You can place this subscriber opt-in form wherever you want on the website.

messenger subscriber opt in form

source

This is how the subscriber intent opt-in form looks like.

Your visitors can able to subscribe through email or messenger or both. That’s special of this messenger widget method. 

Anyone can use this messenger widget for their purpose to increase your subscriber list. A blogger, business, affiliate marketer and lot others can use this widget if the plan is to increase the subscriber list.

This feature is in beta mode, and soon it will be introduced in SilFer Bot platform.

Facebook & Messenger Ads – Ads that click to Messenger

Are you using social media advertisements to reach more people and get frustrated with the outcome results?

Do you know that the click-through rate of the Facebook Ads gets increased by 2.85x by adding a call-to-action button?

Yes, the CTA button facebook ads will raise your CTR, and this is also another way to get subscribers to your messenger campaign.

You can place your ad on Facebook with the messenger CTA button or directly on messenger itself. The audience who clicks the ad on messenger will receive a Welcome Message on Messenger, and if they reply or click any button they will become your subscribers.

The people who click the messenger Ads (comes on the messenger platform between the chat list) will also receive a Welcome Message on Messenger, and if they reply or click any button they will become your subscriber, and the process moves on.

Facebook Messenger Ads

source

The above image is the visual representation of Facebook Ads with the messenger call-to-action button. Once the user clicks the send message button, it will start the conversation with your business.

Add to Cart Opt-in Widget

Offering the discounts while pre-checkout is the common practice in every eCommerce stores.

It will encourage the users to buy the product in a hurry, instead of leaving it in the cart.

Isn’t the new and best way to get coupons over on user’s inbox?

I think it is the best way.

Your audience will love to get the offers, order confirmation and updates about the product on their messenger inbox.

It will build more comfort with your business.

So, using messenger opt-in on the pre-checkout process will work very well to build a subscriber list.

Add to cart opt in

source

Using this method of messenger opt-in to get discounts on their inbox, the user will be ready to go for sure.

Who will not fall in love with discounts?

This feature is in beta mode, and soon it will be introduced in SilFer Bot platform.

Messenger Ref URL

Since Facebook removes messenger code feature for business pages, ref URLs can act as an alternative for this.

Ref URL is a short and easy way to get your audience into the personalised conversation on the messenger.  

Note: Every page has a default Messenger URL; if you want to track which source is bringing people to your bot you can add a REF param to your Messenger URL.

Follow the steps to create a ref URL on SilFer bots,

  1. Click the menu on the top left corner,
  2. Select “Tools” and go to “REF Parameter.”
  3. Select “+REF” to create a new one.
  4.  Give the title for the ref parameter and choose “Flow Answer” if you want to initiate a flow when the audience clicks the ref URL. Or else, provide the personalised content on the box below and that content will get displayed when the user clicks the ref URL.
  5. To edit an existing one, click the three-dots on the right-end of selected parameters and click “edit link.”
REF URL

Use this ref URL tool to gain more subscribers and audience to the personalised conversation experience.

Email Signature

Emails are still using the most audience, and this communication channel will also help you to gain subscribers to your messenger campaign.

It is through your email signature.

Every messenger inbox has its unique link starts with “m.me/(page-username or page-id).

This link will let the users to your business page inbox.

You can use the unique messenger link on your email signature to get more subscribers.

messenger added email signature

Click our SilFer bot’s messenger link to chat with our messenger bot – m.me/silferbots

I’m out of ideas now.

Do you have any on your mind?

If you know any other method to acquire subscribers let us know through messenger (click the messenger bubble on the down-right to reach us).