Facebook announced policy changes on Messenger and it will take effect on March 4, 2020. After March 4, 2020, Messenger Bots can’t send a message to their subscribers that integrated with the bot more than 24h using the 24h+1 rule. The 24h+1 rule will be dropped on March 4, 2020.
But Facebook introduced another option for the business to reach subscribers outside the 24-hour window. They named it as the One-Time Notification feature, it has the same purpose as 24h+1 rule. The only difference is you need to ask the user permission every time you want to send a follow-up message in the future.
Check our blog post to know about Messenger Updates in detail: Facebook Messenger Updates
Apply for Permission on Facebook
Like we said before, you need to apply at the page level for using this feature on your Messenger bot.
To apply for this OTN feature, navigate to
Facebook Page > Page Settings > Advanced Messaging > Requested Features > One-Time Notification
Select the “Request” button on the respective block to apply. Then you need to read and agree with the beta terms from Facebook for using this feature.
Ask user permission
Before you message a user using OTN, you need to ask permission to the user. Once the user accepts your request, your business can send 1 message to the user using OTN. You can only send one message for every request. You can ask more permission even you didn’t use the permission that the user granted before. This means you can stack permission, giving your business the opportunity to send many messages after 24h. For example, if you plan a sequence of messages that are sent once a week for 1 month, you can ask the user 4 permission in a row, that way your sequence will work without any problem.
Use the new block OTNR to request your user permission to send a message after 24h rule.
Create a topic that is relevant to the permission that you are requesting. It is only visible for admins and topics are used to help you organizes your permissions. For example, you are asking the user permission to notify them when a product “GGG” is back in stock, you could create a topic “GGG back in stock”.
And this is how it will reflect on the messenger while we preview the particular card:
Once the subscriber clicks the “Notify Me” button, they will opt-in to receive a one-time notification for your Messenger bot in the Future. The permission will expire If you don’t use the permission within one year.
Read our guide to know how to adopt this Facebook Messenger Policy Changes – Guide to Messenger Policy Changes (March 4, 2020)
Send a Message using OTN
The purpose of the OTN is to message users after 24h of interaction. You can use sequences, smart delay or broadcast to send messages after 24h. We update our smart delay and sequences feature to support OTN.
It is important to note that you can send only one block (message) with OTN. We advise you to use Text or Card block when sending an OTN message.
For now, if you want to send a broadcast message using OTN, create a flow that contains a smart delay (1-minute delay), choose your OTN topic, and after the smart delay include the message you want to send.
Don’t Try to Spam
Deliver the notification request by sending the proper request content. This is what Facebook mentioned in this developer page,
Don’t confuse, deceive, defraud, mislead, spam or surprise anyone. Make sure that there is a clear and obvious relationship between the prompt, and the content of the message. The content of the one-time notification request and the message must comply with community standards.
Don’t incentivize this action. Don’t promise users money, or equivalent to sign up for messages.
Pages that receive high volumes of negative user feedback, or that confuse, deceive, defraud, mislead, or negatively surprise users will lose access to the API.Facebook Developers
So play safe and play original while playing big.
Hope this article helps you to know about the “One-Time Notification Request (OTNR)” feature on the SilFer Bots platform.
If you have any other doubts or queries, visit other articles on the knowledge base or interaction with our community or contact our support to get your doubts cleared.